The Truth About Getting New Solar Jobs From The Internet

Hey,

Scott here šŸ˜Š

Great to see ya.

My ā€œmarketingā€ buddies are gonna hate me for this report.

But the industry needs a good oleā€™ kick up the backside.

I see too many short-staffed small and medium-sized Solar Pros struggling.

They are buying from Home Advisor, Angieā€™s List or Facebook.

Only to send their reps out on leads that are just "shopping" for the best price.

May as well take the hun-gee dollar note, and set it on fire. šŸ”„šŸ”„šŸ”„

Home Advisor might work for the big solar companies - if they have a slick sales operation that picks up the phone faster than ice cream melting in the mid-day sun.

But the smaller outfits continue to lose out to their bigger, faster competitors.

Which is why, I honestly donā€™t blame them for going back to the old trusted ways to generate biz without risk.

Like Yard Signs, or Door Knocking.

Low entry costsā€¦ high ROI.

But what are some cheap, dependable traffic sources that convert?

Youtube? Instagram? Facebook pages? TikTok?

You might be a lilā€™ bamboozled.

Now without being too braggadociousā€¦

I have spent over $250,000 of my own money on Google Ads (and multiple 5 figures on Facebook & Instagram), with a high 7 figure net ROI.Ā 

I've sinced repeated the winning formula with other clients in home improvement niches (solar, roofing etc.) and have generated a consistent ROI in the region of 4:1 ad spend to net profit.Ā 

That's $1000 of exclusive, pre-qualified leads from us, and $4000 net in your bank account. Where else would you get those kinda odds?

Which is why I can positively tell you the traffic source that is MOST worth it for Solar Pros with very little money to blow.

Whatā€™s scary though, is most people trying to sell you leads WILL NEVER TELL YOU THIS!!!

But before I reveal moreā€¦

Would ya do me a favor and think about how youā€™d fill the blank?

The three things a retail OR commercial solar prospect needs to know before they buy are who you are, what you do and your *Ā _____*?

Hereā€™s the thingā€¦

It doesnā€™t matter if you are driving traffic to your website from yard signsā€¦

ā€¦ or billboards

ā€¦ or insurance agents as their preferred supplier

ā€¦ or Facebook ads

ā€¦ or your local chamber of commerce

If you are missing this one thing on your website, like almost every other Solar biz, 97.65% of the traffic you are paying for will be lost forever.

(Wordstream estimates the conversion rate of a website is 2.35%)

Why?

Because you arenā€™t giving them what they need.

Fix this one thing though, and the leads your website captures will double, maybe even triple without a single penny spent on extra traffic.

If you donā€™t fix it though, they are naturally going to leave, and go visit your competitorā€™s website.

(Have you guessed it yet?)

OK, let's recap - the first thing you need to take care of:

ā€¦ Customers need to know who you are and that you are good at what you do (i.e some testimonials and photos of your jobs)

The second thing:

ā€¦ Explain what you do clearly - Do you do retail and commercial? Ground Mount Installs? Solar Farms? Powerwalls? Can you offer finance? Do you do modifications to current installs?

And the final piece of the puzzle is to give them a ______

Have you made your guess?

Have a stab!

I wonā€™t keep you in suspense any longer.

Hereā€™s the answer:

The one thing you need to give, to double or even triple the number of leads from your website, without any extra ad spend is...

Your PRICE

Now before you start shouting at meā€¦

ā€œScotty mate.... seriously, I canā€™t quote a job accurately without an inspection, and I certainly donā€™t want to be held to a PRICE by my customerā€

Your customers don't expect an accurate price, they only need a price range.

When you give them an option to get a price range, your website turns into a lead generation machine.

And guess whatā€¦

ā€¦ the only way they can get a price range, is if they start giving you info like:

  • Is it a modification to a system or a whole new one?
  • The size and finish of the roof?
  • Off-grid or tied to the grid?
  • ā€‹Do they want a battery?
  • ā€‹If they want the job done now or later...
  • Is it a modification to a system or a whole new one?
  • The size and finish of the roof?
  • Off-grid or tied to the grid?
  • ā€‹Do they want a battery?
  • ā€‹If they want the job done now or later....

Along with a bunch of other questions they will answer.

Follow?

Lemme show you what this looks like in the real world.

I just Googled a local Solar Installer in the Houston area - and came across ā€œTexas Solar Outfittersā€

They are probably paying for SEO help and their Google My Business listing is done well.

For the months of September and October 2022, the website had 415 and 391 unique visits per month respectivelyā€¦

ā€¦ which will be around 8 leads according to industry average stats.

Now let's take a peek at their site:

They tick two of the three boxes.

I can clearly see who they are (About Us)

I can clearly see what they do (Solar Services)

But they are missing the Price.

Lemme show you what they should do.

(ā€˜scuse my graphic design skills in GREEN)

See the ā€˜24/7 INSTANT PRICE GENERATORā€™ button?

The difference between this and ā€œGet a Quote Nowā€

Is substantial.

We are talking about going from a 8 leads...

... to 16, or maybe even 32 per month.

These leads are exclusive too - obviously!

Our system gets ā€˜em to answer 19 questions too!!

Now, I donā€™t know how good the sales guys are over at Texas Solar Outfittersā€¦

ā€¦ but I would be surprised if they didn't close an extra 4-5 installations per month from leads like this?

What about your Solar biz?

Could you close these?

Would you rather buy 200 leads from Home Advisor to get 4-5 new jobs?

Or would you rather get 4-5 new jobs right from your own website?

It's sure gonna be a lot easier dealing with a handful of leads like this, rather than a ton of home advisor leads that are sold multiple times to your competitors?

Not to mention how much cash you would save?

Agree?

We call these "configurators", you may just call them ā€œamazingā€ when twice as many leads come in and your phone rings with your sales rep telling you he/she scored yet another 15kw plus battery project, without being price shopped.

We would love to show you what yours could look like - you can even build it with us!

... and we can book in a Zoom slot - we'll even do our hair!

I hope you enjoyed this report - please donā€™t share it with any of my lead gen buddies ;)

Scott

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